Survey: "E-mail" More Powerful for Marketing
Follow @mibimiboSurvey: "E-mail" More Powerful for Marketing | Social media such as Facebook, Twitter, and Instagram is now being utilized by the company or brand to promote. The hope is to gain more customers and increase business. Is this move really effective? This blog about Information Technology and The Latest Gadgets.
In a survey conducted by McKinsey & Company, was the main weapon for the actors to promote marketing is not social media, but electronic messages or e-mails.
E-mail referred to by McKinsey & Company has a 40 times better efficacy than the combination of two popular social networks, Facebook and Twitter.
Moreover, compared with the social media, people who open the e-mail offer products or services and conduct transactions turns out three times as many.
However, this finding is called will not last long. That is, user behavior will be changed because of the habit of opening the e-mail has dropped 20 percent when compared to the time period of 2008 to 2013.
E-mail is still effective, but the perpetrators are also encouraged to start a marketing campaign through social media to engage consumers and led the transaction.
With so many changes made by social media services marketing to attract actors, then the gap between e-mail and social media will be increasingly depleted.
See also :
In a survey conducted by McKinsey & Company, was the main weapon for the actors to promote marketing is not social media, but electronic messages or e-mails.
E-mail referred to by McKinsey & Company has a 40 times better efficacy than the combination of two popular social networks, Facebook and Twitter.
Moreover, compared with the social media, people who open the e-mail offer products or services and conduct transactions turns out three times as many.
However, this finding is called will not last long. That is, user behavior will be changed because of the habit of opening the e-mail has dropped 20 percent when compared to the time period of 2008 to 2013.
E-mail is still effective, but the perpetrators are also encouraged to start a marketing campaign through social media to engage consumers and led the transaction.
With so many changes made by social media services marketing to attract actors, then the gap between e-mail and social media will be increasingly depleted.
See also :
