Expand Markets, Advan Start Shutter Ecommerce Market
Follow @mibimiboExpand Markets, Advan Start Shutter Ecommerce Market | In order to expand market share, Advan local vendors not only distributes its products through conventional market, but also began targeting the market of e-commerce. To initiate this strategy, took advan online shopping site Lazada. This blog about Information Technology and The Latest Gadgets.
Numbers of Internet users in Indonesia is increasingly growing, the main reason for the Advan market their products through e-commerce. The first products are marketed through e-commerce Advan is phablet Vandroid S5H.
"The data show until mid-2013, internet users in Indonesia reached 74 million users, or 28% of the total population of Indonesia. Amount is predicted to continue to grow and break the 100 million in the year 2015," said Tjandra Lianto, Director of Marketing Advan encountered Tekno team at Senayan City, Jakarta.
According to him, the existence of an online business will greatly assist in the expansion of market share Advan. Moreover, Internet users had not only dominated communities settled in big cities, but has penetrated to the remote village or district.
"The Internet has become an important part of everyday life. Start to search for information, social networking and even up to the trading activities of private goods. Ease it into opportunities that we can exploit, "said Tjandra.
Through this strategy, the company is optimistic to gain market share by 40% this year, which in the previous year Advan achieved 30% market share.
"In 2013, every month we were able to sell about 200 thousand units. Through marketing strategy via e-commerce, we believe this year could exceed that number," said Tjandra.
See also :
BBM Android and iOS Will Feature Packed 'Find Friends'
Numbers of Internet users in Indonesia is increasingly growing, the main reason for the Advan market their products through e-commerce. The first products are marketed through e-commerce Advan is phablet Vandroid S5H.
"The data show until mid-2013, internet users in Indonesia reached 74 million users, or 28% of the total population of Indonesia. Amount is predicted to continue to grow and break the 100 million in the year 2015," said Tjandra Lianto, Director of Marketing Advan encountered Tekno team at Senayan City, Jakarta.
According to him, the existence of an online business will greatly assist in the expansion of market share Advan. Moreover, Internet users had not only dominated communities settled in big cities, but has penetrated to the remote village or district.
"The Internet has become an important part of everyday life. Start to search for information, social networking and even up to the trading activities of private goods. Ease it into opportunities that we can exploit, "said Tjandra.
Through this strategy, the company is optimistic to gain market share by 40% this year, which in the previous year Advan achieved 30% market share.
"In 2013, every month we were able to sell about 200 thousand units. Through marketing strategy via e-commerce, we believe this year could exceed that number," said Tjandra.
See also :
BBM Android and iOS Will Feature Packed 'Find Friends'
