Lenovo Ambitions Beat Apple and Samsung
Follow @mibimiboLenovo Ambitions Beat Apple and Samsung | Lenovo's acquisition of Motorola by Google is changing the competitive landscape of the smartphone market. The Chinese smartphone manufacturer in theory would be the third largest smartphone manufacturer in the world, beating Huawei and LG. This blog about Information Technology and The Latest Gadgets.
Now, Lenovo is preparing to take that next step, to challenge the dominance of Apple and Samsung that are ranked one and two in the world smartphone market.
"Of course, from the first we've planning to beat them," said the CEO of Lenovo, Yang Yuanqing, as it is said to Fortune.
After Lenovo bought Motorola, The company is targeting to sell 100 million smartphones in 2015. This figure is double the total amount of sales of Lenovo and Motorola in 2013.
The strategy is to flood the Chinese market continues to expand while the Lenovo smartphone in the U.S. market with the Motorola brand. In addition to the U.S., Lenovo will also market the Motorola in Latin America and Europe.
In the Chinese market itself Lenovo became the second-largest vendor, while Apple's market share over the years has declined. In 2011, Apple became the third largest vendor in China. However, until the end of 2013, his performance dropped to sixth.
Analysts say Apple's decreasing market share in China because the company does not have the low end devices that are sold cheap.
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Now, Lenovo is preparing to take that next step, to challenge the dominance of Apple and Samsung that are ranked one and two in the world smartphone market.
"Of course, from the first we've planning to beat them," said the CEO of Lenovo, Yang Yuanqing, as it is said to Fortune.
After Lenovo bought Motorola, The company is targeting to sell 100 million smartphones in 2015. This figure is double the total amount of sales of Lenovo and Motorola in 2013.
The strategy is to flood the Chinese market continues to expand while the Lenovo smartphone in the U.S. market with the Motorola brand. In addition to the U.S., Lenovo will also market the Motorola in Latin America and Europe.
In the Chinese market itself Lenovo became the second-largest vendor, while Apple's market share over the years has declined. In 2011, Apple became the third largest vendor in China. However, until the end of 2013, his performance dropped to sixth.
Analysts say Apple's decreasing market share in China because the company does not have the low end devices that are sold cheap.
See also :
